For as long as I can remember, my parents were a small business owners. I remember how they struggled at times to make a go of it. They worked 7am to 7pm six days a week to put a roof over our heads, food in our bellies and ultimately send my brother and me to college.
Like my Dad, as a business owner, you must wear many hats and that means that finding the time to focus on the activities that best grow your business can be a real a challenge.
My Dad didn’t have to worry about search engine results, ad spends or engaging customers on Facebook — he had enough to do running the store. But today, your online presence is absolutely vital to make the register ring.
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