What do you say?

Give them a simple, concise statement that clearly explains what you offer.

Remember, what we all want are solutions to our problems and things to enrich our lives.

1

Identify the problem

Show them you understant the pain they're feeling.

2

Agitate their pain points

Amp up their desire for relief.

3

Present your solution

Show them how you can resolve their problem.

4

Guide them through the result

Lastly, inspire confidence that your solution will relieve their pain.